Nintendo Unveils New Product Line: “Amiibo”
Nintendo came out swinging at this
years annual Electronic Entertainment Media Expo in Los, Angeles California,
also known as E3, yesterday with a slew of new properties and videogames.
Beginning their conference with a digital event
showing, Nintendo revealed “Amiibo.” Through the use of near field
communication (NFC), the wireless transfer of data between the Nintendo Wii U
and an outside source, “Amiibo” is a new line of Nintendo product that takes
the form of a figure.
Embedded into each of the many figurines,
crafted in the images of famous Nintendo characters like Mario, is a chip that
stores, saves and transfers data back to the Wii U’s tablet-controller.
“When you touch an ‘Amiibo’ to the gamepad, the
character’s data is downloaded into the game you’re playing, and it’s also a
two way street. We can send information back to the figure… Figures data
changes as you play, which opens the door for various new gameplay
possibilities,” Reggie Fils-Aime, President of Nintendo of America, stated
through the digital event showing.
It has only been revealed to be working in
conjunction with a few select of Nintendo’s hardest-hitting franchises
including “Super Smash Bros. for Wii U,” “Mario Kart 8,” and “Mario Party 10.” Nintendo
is hoping to extend this line of product to their other famous franchises, such
as “The Super Mario Bros.” and “The Legend of Zelda.”
Nintendo first hinted at its plans to expand on
the NFC development field at the release of their most recent home videogame
console, the Wii U. Serving as a successor to Nintendo’s latest venture, the
Nintendo Wii, the Wii U is an all-new videogame console that was first released
in 2012.
Upon release, outlets praised Nintendo’s
innovation in terms of controller design, stronger emphasis on online and
digital ventures, and their first steps into the world of high-definition
rendering for games.
But lack of clarity on what the Wii U is, and
poor marketing have left this system behind competitors Sony and Microsoft’s
home consoles.
President of Nintendo Japan, Satoru Iwata
lamented earlier at their Corporate Management Policy Briefing for their fiscal
year, “…In addition, the GamePad is the only
video game platform with an NFC (near-field communication) reader/writer
function. ‘Pokémon Rumble U’ has already taken advantage of this function, but
aside from this title, Wii U has failed to make use of the full potential of
this function so far, despite it being a built-in feature.”
Nintendo is hoping to turn the tides though,
having shown off a strong return to their fundamental properties at this year’s
E3 with a batch of new intellectual properties and concepts, including an
expansion to Nintendo’s portable console, the Nintendo 3DS.
“Combining Amiibo with our games opens up a
whole range of potential gameplay experiences,” stated Bill Trinen, a
representative of Nintendo of America, “It’s one of the most exciting things
Nintendo is debuting at E3.”